My Typology (2007) – Online + Offline Project

Website: http://leejinnet.fatcow.com/my_typology

I have been interested in “glocalized” visual languages functioning as different meanings in different cultures. While studying both in the United Sates and Korea, I frequently travel between the two countries and am fascinated by globalized pop images that have different significances in each culture. In the project, “My Typology,” I extracted 10 common elements out of 36 globalized body images I have been collected since my teenage years, from different cultures and different times, and made a website to interlink the images. The result of the project suggests that each visual element has different contexts and meanings in different cultures, inducing different interpretation of the same image.